Tag: LinkedIn

Brand

Brand Ambassadors: Winning a Better Brand

In Yesterday’s Advisor we heard from Heather Polivka about the best way to get your employees to help you build your brand. Today we’ll hear more tips from her on what kinds of software can help with training your brand ambassadors. Polivka, senior director of Global Employer Branding & Marketing at United Health Group, offered […]

How to Make Your Employees into Brand Ambassadors

If you are looking for a great way to attract new, quality talent, consider the branding technique known as brand ambassadors. These are employees specifically trained to transmit your company message with the goal of finding new hires. Polivka, senior director of Global Employer Branding & Marketing United Health Group, offered her branding tips at […]

Last Thoughts on 2015’s Best Software Recruiting Solutions

In Yesterday’s Advisor we discussed G2 Crowd’s algorithm-based “G2 Crowd Grid℠ for Recruiting.” Their software has ranked a number of recruiting software solutions. Today we’ll look at a few final considerations such as costs and ease of use. See yesterday’s Advisor for the metrics, so far, discussed. Final Considerations The metrics, so far, paint an […]

Making the Most of Employment Branding

Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Today we hear more from Sullivan. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.” These people love your company—they left for whatever reason—but they still love your […]

New Way of Working—Alliances for Employers and Employees

The old concept of company-as-family is dead (if it ever existed), says Ben Casnocha, entrepreneur and cofounder of LinkedIn. The new default is employees as free agents, but you can’t build a lasting, innovative business when employees act like free agents. Where’s the middle ground?