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Big Company Branding Tactics for Small Companies

By now, most large employers understand the role employer brand plays in candidate attraction and have adopted a number of tactics to promote their brand. But brand promotion isn’t only for large employers. In fact, many big company branding tactics work equally well for small companies.

The smartest person in the room

by Dan Oswald I recently was reading on the subject of leadership, and one topic that came up was intelligence. So I set out to do some research on the importance of IQ in leadership. I must admit, it’s not easy to find a lot written about the intelligence of leaders. Type “leadership and intelligence” […]

Pensions

PBGC Reaches New Agreement with Sears

The Pension Benefit Guaranty Corporation (PBGC) and Sears Holdings Corporation have reached a new agreement that will provide, upon closing, approximately $500 million in funding for Sears’ two pension plans, including contributions already made by Sears since August 2017. The pension plans cover about 100,000 participants. Closing on the agreement should occur in about 3 […]

Communicating with College Students

What channels should recruiters use when communicating with college students? A recent study from Universum Global, a provider of employer branding solutions, provides insight.

Turning the Tables on Mentoring

Historically, the mentor/mentee relationship has generally been marked by a relationship between an older, and more experienced, mentor and a younger mentee. But, in today’s rapidly changing technology-laden landscape, these relationships are increasingly being flipped, offering opportunities for younger workers to mentor their older colleagues.

Inventing a Better Workday for Better Work/Life Balance

By Stephan Aarstol, CEO, Tower Paddle Boards What if I told you that you could work fewer hours and be paid the same, or even more? What if I told you that you could give all your employees a raise for free, and they could go home early, everyday? What if I told you that […]

Still a Disaster, Thankfully

Litigation Value: minimum $250,000 if Dwight gets the job. C’mon, let’s be honest. You watched the season finale of The Office for the same reason that millions of fans watch NASCAR. You knew a pile-up was coming. And you kind of hoped the crash would be fantastically terrible — so long as no one was […]

branding

Evaluating Promotional Effectiveness

As a key member of the HR team, you are in a unique position to understand and express the company’s culture and core values through the items gifted to the team or distributed at events. Are you demonstrating the “why” behind the company through these items, or are you supporting the brand ethos? Does Susan […]