The traditional corporate contract is being rewritten. With a massive portion of the workforce now viewing business ownership as the ultimate security, HR leaders are facing a critical turning point. If you want to keep your most innovative talent, you can’t just offer perks, you have to offer autonomy.
Marissa Frois, CEO of The Entrepreneur’s Source, warns that the “entreprenuerial itch” is real, and the only way to scratch is it to redesign the employee experience to mirror the freedom of ownership.
Here is your four-step roadmap to retention.
Interested in learning more about this timely topic and best practices to support your organization? Register for our upcoming free webinar, “Why Isn’t This Working? The Great Career Pivot: Why Your Top Talent is Dreaming of Being Their Own Boss,” which takes place March 10, 2026 at 11:30am EST.